Every year new men’s perfumes appear in both the Spanish and global markets, but only a few will be privileged to endure over time in this sector of men’s perfumery, or industry, which grows and changes so fast and where it is considered that ” a perfume is classic when it has been on the market for at least 5 years.”
Although Socrates considered perfume as a matter of effeminate, the truth is that perfume with the passage of time has become important in men who, finally, ended up years ago (and fortunately) in men’s cosmetics, beginning with the After Shave and ending with the different types of products on the market-specific for body and facial care.
And it is that the man, whether effeminate, metrosexual or “macho man”, takes care of himself more and more, being – specifically – Latinos, the largest consumers of men’s perfumes in the modern world.
Some Technical Data
The olfactory pyramid of men’s perfume has also changed over the years, and while in classic colognes 90% of them were composed of top or top notes (almost always citrus), in men’s perfumes modern this structure has changed to occupy this type of notes only 20-30%, while the average or heart account for 30-40% and finally, the base notes, which remain after hours, also 40%.
The same ingredients are used in both women’s and men’s perfumery (several thousand between natural and synthetic), but the “olfactory families” of the male are a little different. In classic perfumes it is much easier to differentiate them:
FRESH. With the usual and predominant citrus notes: the classic ones like “4711” (Mulhens, 1792), “Eau Sauvage” (Dior, 1966) or the more modern “CK One” (Calvin Klein, 1994) and “Acqua di Gio ” ( Armani, 1996). The latter, perfumes of the most sold still.
FOUGÈRE. In which the citrus notes are accompanied by the wild and woody: the classic “English Lavender ” (Yardley, 1870) and more modern ones that do not go out of style such as ” Cool Water ” (Davidoff, 1988) and others with more oriental notes: ” Le Mâle” (Gaultier, 1995).
Tips And Trends
Men in general – although this trend is changing – are more resistant than women to trying innovative fragrances. They tend to maintain almost absolute fidelity to their favorite perfume. The excuse for not changing brands is none other than the fear of trying other sensations or emotions and, on the other hand, they are not clear that the new choice is successful.
To get the choice right, there are some useful tips for those most afraid of change:
- Go to the appropriate establishment that has many perfumes to choose from.
- Try spraying in the Moulettes the ones that attract the most (not many to avoid saturating the sense of smell) and see how the smell evolves over time.
- With -or those- that you like the most, try them on your own skin, as this will give the true size of the perfume and its evolution in it.
- You should not be advised by the shop assistants who are often conditioned by the brands and the sales commissions.
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